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What to Do When Coach Comparison-itis Hits

What to Do When Coach Comparison-itis Hits

Comparison-itis Can Hit Hard… You’re Not Alone

The other day, I was sitting in my car stopped at some train tracks. My 2 beautiful daughters were in the car with me. One was looking at a Christmas toy catalog and the other one was – shockingly – on her phone 😉 

As I waited for the commuters to disembark off the train, my mind started wandering and I seriously started worrying in a big way, which is unusual for me. I’m a pretty good “Trust the process” kinda CEO! But that day, I’m pretty sure my daughters could taste the stress pouring off of me! 

All of the sudden I noticed a bunch of movement out of the corner of my eye.

Next to me, also waiting for the train to pass and the gates to raise up, was a fabulously beat up old Honda with two 20-something girls in it. The movement that caught my eye was the two of them just plain rocking out. Hair flying, singing along, car shaking kind of rocking out! 

I became acutely aware of my stressed out, midlife mom life that was going on in my car. I wanted to be in THAT FUN car.  The Young Adult CarefreeMobile!

Does’t it feel that way in business sometimes though? Like you’re sitting in your Coach Mobile, worried and uptight and unable to move forward because of fear or overwhelm or whatever…

and in the Coach Mobile next to you, it looks like they’re having a ton of fun? They’re carefree and easily creating clients and income? They’re posting on social media like they’re a source of continuously flowing content that never ends? And get massive engagement? 

And you’re living the stressed out midlife mom-mobile life? 

UGH. Comparison-itis just STINKS.

No matter WHERE you are in your business… (and right now, I’m running the business I dreamed of 5 years ago…), that feeling of “Someone else is doing this better” can creep right in.

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Here’s a Few Simple Steps for Banishing Comparison-itis, and Getting Back To What You Love:


So what do you do when the Biz Mobile next door has better branding, messaging, income, clients, engagement, and All The Thing You Want?

1) Get out of ISOLATION – IT’S BAD. Business has pros and cons. The pro? You work for yourself. The con? You’re working for yourself. Get into a community or mastermind or FB group of coaches who are experiencing similar journeys. (Hint: I love mine! Join us and bring your comparison-itis. No judgement here!)

Getting out of isolation is the #1 thing you can do. Get with other coaches, admit the vulnerability, and 

2) Figure out which of your BUSINESS VALUES is being challenged or ignored. For example, I have a HUGE value on FUN, personally AND professionally. Seeing those girls in the car next door made me feel like crap about myself, because we weren’t really having any fun in my car. Opposite, in fact. The fix is usually so easy. For me, it was turn on a kids sing along station. For my business, it was to spend some time doing what I LOVE and getting on FB lives, writing, and learning – the things that are FUN to me.

3) This is a triggering one, are you ready? REACH OUT  to the business that triggered your comparison-itis and get into student mode. Do they have copy you love? Ask for their copywriter. Do they have branding you love? Ask how they did it. Seeing something we LOVE can be a great opportunity to get closer to it!

4) SHUT OUT THE NOISE. I’ve had to unsubscribe from business owners I LOVE because I needed to just plain stop triggering myself. I had to take myself out of the line of trigger fire until I was stronger. It’s OK to block, hide, unsubscribe, take a different route… you don’t HAVE to face your triggers!

I hope this gives you a few strategies to handle the very natural comparison-itis that comes along with running a business.

We CARE about what we’re doing… we’re coaches! It’s so natural that our hearts are on our sleeves.

I want to tell you that YOUR gift and YOUR energy is needed, even if you feel someone else is doing it better… NO ONE can do YOU any better than you can. 

Peace, purpose, and play,


PS: I drive a really fun 6-speed hatchback with a little turbo engine 😉 I’m fun! I swear. 

PPS: We’d LOVE to see you in The Coach’s Playground FB Mastermind. Later today I’m going LIVE like I do every week to give YOU specific guidance, coaching, and mentorship… so hop in! Don’t go it alone. It’s free, we’re here for you, and we have FUN.

The First 5 Steps to Starting Your Coaching Business

The First 5 Steps to Starting Your Coaching Business

Coach training gives you an awesome skill set – helping people achieve transformation! 

But do you feel adequately prepared to launch and run a life coaching practice? 

Don’t worry – many coaches come out of training in love with the profession, eager to be of service, and completely baffled as to where to start.   Most jump right into a website, tagline, and business cards and logos so they feel official.

The thing is, a website and all that other stuff needs to speak to your audience. It’s critical to get to know your audience before you start churning out marketing materials.  

Could you ever imagine Nike coming out with the “Swish” and “Just Do It” without knowing the market they intend to reach?

Here’s my take on the FIRST 5 things to do once you become a life coach.

1. Get Your Legal Handled

Each country, state, county, and town have different legal requirements to operate as a business. A good place to start is your local Small Business Association website. Learn exactly what you need to know to form a business entity. This step protects you and your assets.

I was really overwhelmed by this step, so I hired a company to do it for me! It was called Corporate Creations… but there are scores of companies who will do the set up and maintenance of a legal business entity for you.

​Nothing feels better than ACTUALLY being in business. Having a legal biz entity is more official than any website or business cards. It’s the real deal!

​Besides, you’ll need to do this step so you can start CHARGING MOOLA.

2. Set Up a Business Bank Account

Once you have a legal business entity, you’re able to set up a business bank account. And once you have a business bank account, you can set up a payment processor like PayPal.

Being able to accept money signals the Universe that not only are you READY to get paid… you’re setting out a beautiful place setting and inviting money to the party! 

This step is as energetically important as it is legally important. Yes, business cards feel great… but knowing you’re legally set up to take money feels… official. 

I’ll never forget walking into Chase bank and walking out with papers that proved I could accept money as a business owner. It was triumphant!

3. Learn About the People You Hope to Serve

Before you take another step, you’ll want to learn about the people you’d like to serve.  Every good business – from vacuums to car manufacturing to wooden shims to coaching – takes a moment to learn what people want

As soon as we get out of coach school – or any trade, really – we are armed with a new vocabulary that we adore. For coaches, we’ve learned the language of transformation. 

However, the world doesn’t speak that language. So if you run around telling people you’re a “health coach” and you “empower people to shift their mindset around food” – it’s like running into the south of Spain and asking where the bathroom is and could you get a beer… in Hungarian. You might find 1 person, but it’s a serious crapshoot. (Side note: This happened to me in Morocco. Ask me about it sometime).

It’s really critical to spend a couple weeks surveying, interviewing, running focus groups, getting people together and on the phone and on coffee dates and answering surveys and listening. Ask them questions about what they want. Pay careful attention to their language. Record it all, Write it all down. Notice trends. Notice phrases that zing you between the eyes and save them for later.

Market Research doesn’t have to be complicated at all. It doesn’t even have to be that extensive, because you’re going to be doing market research for as long as you’re a business owner. But get at least 8-10 people who are willing to give you GOOD answers about the work you’re interested in doing!

If you want help setting up your market research so you can get massive clarity AND attract clients easily, email me for a discovery session!

Q: But JJ, then shouldn’t Step 3 be: Declare your niche? 
A: Yes/No. More on that in a later blog post! But in short, market research can help you figure that out. Just get going. 

Once you have more information about the day-to-day blocks, struggles, thoughts, beliefs, and dreams of people you’d be interested in working with, you can go on to step 4.

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4. Put Yourself Out There

Pick ONE. Pick ONE way that you want to get out there and rock the hell out of it. Choose FB Biz page, LinkedIn, or whatever platform you want to (and one that you think your folks might be on).

​Start using all that great market research to post, record video, create graphics, make helpful things and give them away… start creating a foundation of content on ONE site. 

Even if you don’t want an “online business,” I highly recommend you use social media as an advertising tool. It is a FREE 21st Century marketing opportunity and over 1billion people are using social media every day. Even if you are planning to go to networking events, guess what? People are going to look you up on social media to see what you’re about.

I always say, you don’t HAVE to do anything but grow old and die (and even that’s in question these days!)  But leaving FREE advertising and the opportunity to show your stuff on the table isn’t the best business sense. Consider getting your business a dedicated social media platform and work it!

This piece is ESPECIALLY important because it will help you nail step 5.

5. Invite People into the World of Your Business

Networking is great. Give out your business cards, have great conversations, and commit yourself to having to reach out over + over again to keep yourself top of mind? Exhausting.

Social media is awesome. You do a FB live, people are crazy about it, they’re like “Thank you, thank you!” and then… they never come back to your page again because FB doesn’t put it in front of them.

Putting yourself out there in person and on social media is like creating a beautiful window display that attracts people. But ultimate, you need them to STEP INSIDE THE STORE.

This is where you’ll want to use a service to create a MAILING LIST. Creating a mailing list means that you now have control over how often you are able to let people know what you’re up to.

Creating a mailing list also means that you’ll have the opportunity to be of service and send out helpful tips and mindset shifts whenever you want to. 

Having a mailing list means that instead of being a victim to the algorithms of social media, or having to wait until the next networking event and hope the right people show up…

You get to put your offers and coaching in front of people whenever you want to.

Think of ALL the businesses you care about, from Target to Anthropologie to the local cheese shop. Think about really successful coaches you follow in any industry. 


Get yourself a mailing list going from day one. There are plenty of free- and low cost List Management Services that are incredibly easy to use. You Tube can help you learn any skill you need to know. Don’t be intimidated by this – I’ve walked plenty of coaches through this step and every single one of them figured it out! I have never had anyone walk away from doing a mailing list because it was too hard.

Q: But JJ, I don’t want to have to send a weekly thing and I don’t like writing and I don’t know how I’ll do that.
A: Don’t worry. You don’t have to send a weekly thing.
 As you get more fluent, you’ll want to use your mailing list to stay top of mind. You’ll create an Editorial Calendar (which I teach in Put Yourself Out There) to make it easy on yourself. And you’ll plan 30- days ahead… and then 60- … and then 90 days ahead, so you don’t have to worry about figuring out what you’re sending.

Even if you don’t like to write, a newsletter means you can send audio files to your folks! What if you’re a runner, and get great inspiration to send to your subscribers while you’re running? Create a voice memo and send it out to them. You can even have it transcribed for cheap. 
What if you love to speak, or feel great about using video? WOOT! Send them a video. 
What if you meditate and during meditation, you get little 5- and 6- sentence downloads? 
Visual artist? Send coaching art!

You can make a mailing list YOURS, to express yourself however you want. The folks who are into it will stay and be your loyal fans. The folks who aren’t are free to leave using the Unsubscribe button, and bless them for seeking full alignment! 

The bottom line is, use a mailing list to TAKE RESPONSIBILITY as a business owner. Leaving your success up to the latest networking meeting or up to social media’s algorithms is not a reliable idea.  Use public speaking, social media, and networking to build a list of people who will buy for you when they’re ready.

Here’s what’s NOT in this list:

Notice I didn’t talk about:

  • Business cards

  • Logo

  • Website

  • Tagline

  • Elevator speech

Once you have really generated some interest, learned the language of your people, and discovered what’s important to them..
And used social media to see what kinds of topics people engage in and what they don’t…
And gotten a mailing list up and running to see what kind of people sign up…

THEN you can start branding, creating an outcome-driven tagline, and generating website copy.  All of those activities should be driven by what the MARKET says, not by what you pull out of your head.

So PUT YOURSELF OUT THERE coach!  At best, you’ll start generating interest and clients. At worst, you’ll be PLAYFULLY experimenting to see what really resonates with YOU and with the POTENTIAL MARKET, and making tweaks as you go along. There’s no fail here!

Let’s Recap

1. Get your legal handled. Form a legal entity so you’re safe and don’t have to have that negative energy bouncing around in the back of your brain.
2. Get your money  handled. Create a business bank account so you can announce to the universe you’re ready for abundance. Bonus: Get an easy to use payment processor like PayPal going on so you can easily create buttons for your sales pages, or send invoices.
3. Market Research. Learn what people care about, dream about, and what their blocks are BEFORE running around making websites and stuff. Learn the language of the country you’re stepping into.
4. Put Yourself Out There. Pick ONE platform to focus on. Get one plate spinning and kill it! Use your market research to cultivate an awesome platform of content and expertise.
5. Create a mailing list. Get control of your business and your ability to put yourself in front of people whenever you want to. It’s helpful for folks interested in your work, and it’s essential for business.

Let’s Get Going, Coach!

I can’t wait to see you TAKE OFF using these 5 steps! Remember, there’s a bigger picture here:

If we could get a life coach behind EVERY influential person from politicians to celebrities to influencers on YouTube… imagine what could be possible! Say YES to that vision and get going!
Ditch the Pitch… 3 Alternatives to the Awkward “I help” statement

Ditch the Pitch… 3 Alternatives to the Awkward “I help” statement

You feel confident that coaching can help people….

…But you have the HARDEST time describing it.  That can be a huge block to bringing business in!

The first thing we hear is “You gotta niche down” and the second thing we hear is “create a compelling elevator pitch”.

Now, I am probably the ONLY person who actually talks to people on elevators… and I have NEVER chatted with someone about what we do for a living.

In the last month, I’ve had a number of people approach me, saying, “You’re a life coach? What does that mean? What do you do?”

Once upon a time I would have kind of frozen at the dreaded “So what do you do?” question. Over time, I realized it’s because I was trying to fit into this weird “elevator pitch” model that always starts with “I help….”

Who talks like that?

Doctors don’t say, “I help people with arthritis discover natural ways to reduce their inflammation…. ”  They say, “I’m a rheumatologist” or “I’m a naturopath”.

Teachers don’t say, “I help young people learn critical cognitive skills like math and science so that they can have a successful educational create and embrace a love of learning”.

Why do life coaches have to jump through all these insane hoops, spewing out these weird elevator pitches, contorting natural human language into this stilted, wacky statement?

(Rant over).

I’m offering you 3 more NATURAL ways to help educate people about what you do without feeling like a verbal ice queen.  

Wouldn’t it be great to just have your profession roll off your tongue?

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This simple tweak made me feel SOOO much less ‘sales-y’ and so much more service oriented! 

​Instead of “I help working moms finally lose the last 20 pounds of baby weight…” try:

“I LOVE helping working moms finally ditch that last 20 pounds… ”  It’s a one-word tweak that communicates your passion and enthusiasm for your work. 


The most natural thing to do when someone asks, “What do you do for work?” is to answer with a profession.  “I’m a life coach”.  Or, you can be a little quirky if you want them to ask more: “I’m a life coach and no, I don’t tell people what to do wink wink!”
Another variation is, “I”m a life coach for [people who want to lose weight/people in career transition/new college grads].

If someone is interested in personal development, they’ll ask you more about what you do. They’ll have heard of a life coach, or their ears will perk up. 


A lot of recommended elevator pitches start with “I help [women in mid-life whose kids have left the house/men looking to leave a legacy in their careers] …”
If that feels awkward to you, try engaging the listener with some questions instead.
“You know how sometimes we do all the things we’re supposed to do in life? Get educated, get a job, get married, nice house… and then one day we look around and realize we are not at all as happy as we thought we’d be?”

“You know how we have kids, and work hard, and care for everyone around us, and keep thinking those pounds will come off when we get it together, but somehow they never do?”

Your listener will inevitably nod, especially if you’re thinking on the fly and can include them in the description. If you really  hit the nail on the head, they’ll start talking about it right away… giving you an awesome opportunity to acknowledge and validate.

(Hint: That’s the “pitch” that had 2 new clients practically pulling their checkbooks out of their pockets!)

I’d love to know: what natural sounding alternatives have you used to explain what you do for a living? Come over to The Coach’s Playground FREE FB Mastermind group and SHARE!



Once Upon a Time….

a girl went to college and got a Master’s Degree and then almost got another one except she got married + pregnant.

She got really, really, REALLY good at her career. On paper, she even loved it. Except in reality, she was drained.

The more time she spent away from her baby doing something that drained her, the more resentful and hopeless she started to feel.  

So she decided to make a career switch and start a business as a life coach. She went through an intensive life coach training program. She knew she was a really good coach and would get even better with practice.

Except she was too busy to run a business.  Between her full-time job, her baby (and now another child on the way), regular responsibilities, motherhood exhaustion in general, and all of life’s obligations… 

She could not seem to find the time to do what she wanted to do – coach! – never mind do the work to get clients.

Does this sound familiar to you? By the time you walk the dogs and do the career (which, let’s face it, is more than 9-5)… there’s no time leftover to start a business.

Sit down. We have to talk, because if you’re waiting until life gets “less busy,” then you’re committing to coaching being a nice hobby.

Life is never, ever, ever going to be less busy.  There will NOT be a part where “the baby goes to kindergarten” or “this big project at work is going to be over” or “my spouse will be home more”.

There is no “less busy”. And no one ever likes to hear that.

Busy is just a symptom of failure to prioritize.

If you’re thinking, “But you don’t understand, I have more on my plate than most people,” then this applies especially ESPECIALLY to you.

The fact of the matter is you will need to make prioritization decisions in order to start a business while working full time and doing all the other life things.

Here’s a few things to ask yourself to start making the shift towards prioritizing your business.

1) To what extent are you willing to prioritize your dream over other people some of the time?

This is a question for the caregivers. The moms and dads, the people caring for aging parents, and the people who are in helping professional that leak into their personal lives. We think we “have to” prioritize everyone else first, because we’re trained to do it. Feelings of guilt come up when we do something “selfish” like work on our dreams.

Usually this points to the question: “Will I sacrifice caring for others to serve a business that isn’t even making money yet?”
It’s like we can’t justify prioritizing our business over people, until the business is “worth it”. 

I think you can see where this is going.

2) To what extent are you willing to prioritize your dream of starting a business over being the absolute 100% always-available, go-to, best of the best, checks email first thing every morning and responds all weekend person at your job?

This question is for the people who work their asses off at their careers because they’re good at it. They fear repercussions if they’re not available all the time and super-responsive via email. They’re at the mercy of their bosses, clients, teams, and projects. They have a hard time leaving work on the desk.

Prioritizing work 100% of the time usually points to an unwillingness to prioritize anything that doesn’t have a sure-shot 

3) To what extent are you willing to stop looking at your coaching practice as “all or nothing”?

This question is for those who can’t find a way past the “chicken and the egg” paralyzing block. I either run my coaching practice full time and leave my job, or I stay in my job and don’t have time for my coaching practice.

There are sooooo many possibilities in between those black and white options. Would you rather have zero clients, or 2 clients? 

Definitely 2 clients, right? If they’re paying you, and you’re making some money on the side… how is that a bad thing?

Are they not enough because they’re not 12 clients?

What if someday they turn into a steady stream of 5 clients that pay you well enough to cut back to part time or seek a part time job?

What if the dream does take 5 years… but still happens? What if you end up working part time and coaching part time forever? Is that still better than working full time at a soul-sucking job? Probably!

4) To what extent are you willing to prioritize your business over your self-care?

Yes, I said it. I think self-care is important.  We need our soul-fulfilling activities, hobbies, boundaries, nutrition, and naps.

However, I have seen far too many coaches throw “self care” up as a block.  They won’t get up early because “self care”. They have to nap because “self care”. They cannot get groceries delivered because they have to touch every cucumber themselves. They won’t cut back on anything at all, ever because “self care”.

Here’s what all these questions have in common, and what I’m asking you to explore.

No one is asking you to give up ALL the time with the kids, ALL the job ambition, ALL the self-care, or ALL the hobbies, all of the time.

I am asking what you’re willing to shift some of the time to make time for your business, the thing you SAY is your dream.


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The TIME EXCUSE is really FEAR, and a very specific fear:

​When I dig down into these questions with my clients, it comes down to this:

What if I sacrifice time with my kids, or ambition at my job, or self-care… for something that in the end, doesn’t work?

But don’t worry, I’m not going to leave you staring your demon in the face, without some practical solutions. 

  • We have to find out what the right actions are to take to grow a business, rather than sacrificing time with our kids just to scroll through Facebook and hope we hit on a client.
  • We have to detach from the outcome of the business and ask what we’re getting out of the journey that makes it worthwhile no matter what.
  • We have to find mentorship and help – paid, free, or other – that will help us create a business. Coaching skills are not enough to grow a business. 
  • We have to be willing to stop judging the ways other entrepreneurs are doing things, because it may be blocking our own paths to success.
  • We have to be willing + open minded about doing business in ways we didn’t consider, and taking advice from mentors who are actually making money.
  • We have to turn off “Shiny object syndrome” and develop true discernment about which mentors can actually help us (hint: if you get on a 1:1 call, ask them about outcomes they’ve had serving clients who are NOT a business to business model. I have saved hundreds of thousands of dollars asking that 1 question).

I admit I just dished out a lot of “have to,” especially for a coach.  But after 5 years mentoring and coaching folks who are starting their businesses (and after having a successful practice myself)… I just can’t take the “busy” excuse anymore!  

I’m dishing out this tough love from a place of advocating for you and your dreams.

Find the fear beneath the busy. Name it and bring it to light.

Prioritize your business regularly. No one has to give up ALL the things, but when CAN you prioritize your dream?

Train the people around you to respect your boundaries by managing expectations and being patient while they adjust.

You CAN learn to prioritize your business over caregiving, jobs, self-care, and anything else that ALWAYS gets the upper hand. 

Remember, you don’t have to prioritize your biz ALL of the time… just enough of the time to be moving forward towards the life you want to create.

My Favorite Biz Books (That are totally NOT about business)

My Favorite Biz Books (That are totally NOT about business)

“What’s the #1 skill I need to learn to succeed in business?”

The first answer is, “COPYWRITING”.

But even before being a good copywriter, it’s critical to master your mindset. Mindset mastery is what helps us LEAP out of our conditioned “9-5” mindset and into a more creative, evolving place.

If you take your 9-5 mindset and habits with you into entrepreneurship… you’re going to create another living hell for youself.

These books will launch you into a more creative, playful, coach-approach to life, business, and creating something entirely new for yourself.

1. This Time I Dance:

Every time I see Tama Kieves, the author, I thank her for ruining my life.  This book is all about taking the leap from a “stable” 9-5 environment and into the creative, wild, unknown. It gave me the courage to go out on my own.

2. The Big Leap, by Gay Hendricks. 

This book helped me unpack the big blocks that were holding me back from really owning + embodying my success.  Thanks to this book, I also came to understand MY unique zone of genius. Knowing my zone helped me work my way OUT of a day job while still enjoying what I was doing.

3. A New Earth by Eckhart Tolle.

Many people’s introduction to this author was The Power of Now.  I love the more updated A New Earth for its lyrical, feminine writing and very pragmatic approach to surrendering the Ego. The thing is, if you hold a lot of Ego in business, everything in business will trigger you and block you. Gotta get it handled.

Visibility Challenge

4. The Art of Asking by Amanda Palmer.

This is one of the few books I’ve listened to instead of read, but it is read by the author and I just LOVE the energy behind the book and how she communicates her own writing. It’s all about the power of community + asking. It strengthened my mindset for everything around selling in my business!

5. Bird by Bird, Anne Lamott.

Besides that she is hilarious, wise, and rebellious, Anne Lamott unpacks the mystery and uncertainty – and gift – of creative life like no other. The ups, downs, highs, and lows are all here, wrapped up as spiritual gifts.  And guess what? They’re the same ups, downs, highs, + lows as the creative life of an entrepreneur.



You’re at the end of a client engagement. Your client has done incredible things… 

…and you’re humbled by the impact of coaching on this person!

And… you’d LOVE to tell the world about it so they, too, can enroll in life coaching.

Except… ew. It feels gross to do that and to ask for a “testimonial”. What are you, a service-based, heart-lead business owner supposed to do?

In this blog, I’m sharing a coach-approach sequence of questions you can ask your clients when they exit your coaching engagement.

This sequence of questions was designed to meet 3 objectives:

  1. Help the client reflect on how far they’ve come during the course of the coaching engagement. What could feel better for a client that to look at their progress?!
  2. Help you understand what the client loved about coaching, and how you can serve future clients even better (we should never stop being self-reflective!)
  3. Collect testimonials with the client’s permission
  4. Gather information in client language about what their problems and visions are, so you can have an even more in depth understanding of your market

Notice that the LAST objective is to get client testimonials. If the client does not want you to share their words, then you don’t share their words! If they give you permission to do so, then you can knit together their survey to create a beautiful piece of social proof for your website.

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Hi [fill in their name]!  Coaching with you has been an incredible experience. Everyone is our student and teacher, and I have learned so much from the opportunity to know you on this deep level. I’m looking forward to seeing how our coaching work will unfold for you in the future!

I’d like to ask you a couple of questions to help you reflect on your incredible progress during our coaching engagement. Your answers will also help me become a better coach, as I’m always seeking to improve. So please be thoughtful + honest!  Finally, at the end I’ll ask you if I may use any of your feedback on my website, to help others understand how coaching can help them. This is TOTALLY OPTIONAL and I will not share ANYTHING without your permission.

Thank you again for the opportunity to know you. 

  1. What made you seek out a life coach or say “YES” when you heart about coaching?? I’m curious about everything that was on your mind, in your heart, and also what was going on for you in your day to day life!
  2. What was the turning point when you realized you wanted support instead of going it alone anymore?

    What were the biggest changes for you in your life as a result of coaching?

  3. What’s different about your day to day life now?
  4. What did you like best about working with me?
  5. What could I have done to provide an even MORE outstanding experience for you?
  6. OPTIONAL: May I use any of your feedback on my website, either anonymously or using your name, to show other people how powerful coaching can be for them, too? If so, please let me know what information I may have permission to share (e.g. first name only, first + last name, website, photo)

Thank you again for taking the time to reflect on your experience!
[Your Name]


1) Make sure you’ve gotten PERMISSION to use their words!
2) Knit together the responses from the difference questions to create a testimonial. Focus on the outcomes they got from coaching, and what was great about YOU to work with!
3) Send them the paragraph with a heart-felt thank you, and ask if you can post their responses as shown.
4) And… voila! A testimonial that wasn’t gross to get!