You feel confident that coaching can help people….

…But you have the HARDEST time describing it.  That can be a huge block to bringing business in!

The first thing we hear is “You gotta niche down” and the second thing we hear is “create a compelling elevator pitch”.

Now, I am probably the ONLY person who actually talks to people on elevators… and I have NEVER chatted with someone about what we do for a living.

In the last month, I’ve had a number of people approach me, saying, “You’re a life coach? What does that mean? What do you do?”

Once upon a time I would have kind of frozen at the dreaded “So what do you do?” question. Over time, I realized it’s because I was trying to fit into this weird “elevator pitch” model that always starts with “I help….”

Who talks like that?

Doctors don’t say, “I help people with arthritis discover natural ways to reduce their inflammation…. ”  They say, “I’m a rheumatologist” or “I’m a naturopath”.

Teachers don’t say, “I help young people learn critical cognitive skills like math and science so that they can have a successful educational create and embrace a love of learning”.

Why do life coaches have to jump through all these insane hoops, spewing out these weird elevator pitches, contorting natural human language into this stilted, wacky statement?

(Rant over).

I’m offering you 3 more NATURAL ways to help educate people about what you do without feeling like a verbal ice queen.  

Wouldn’t it be great to just have your profession roll off your tongue?

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TRY ON THESE 3 ALTERNATIVES TO THE AWKWARD PITCH FOR SIZE:

1) INSTEAD OF “I HELP…” TRY THIS INSTEAD

This simple tweak made me feel SOOO much less ‘sales-y’ and so much more service oriented! 

​Instead of “I help working moms finally lose the last 20 pounds of baby weight…” try:

“I LOVE helping working moms finally ditch that last 20 pounds… ”  It’s a one-word tweak that communicates your passion and enthusiasm for your work. 

​2) INSTEAD OF BEING WEIRD, TRY THIS INSTEAD

The most natural thing to do when someone asks, “What do you do for work?” is to answer with a profession.  “I’m a life coach”.  Or, you can be a little quirky if you want them to ask more: “I’m a life coach and no, I don’t tell people what to do wink wink!”
Another variation is, “I”m a life coach for [people who want to lose weight/people in career transition/new college grads].

If someone is interested in personal development, they’ll ask you more about what you do. They’ll have heard of a life coach, or their ears will perk up. 

3) INSTEAD OF DESCRIBING A NICHE, TRY THIS INSTEAD

A lot of recommended elevator pitches start with “I help [women in mid-life whose kids have left the house/men looking to leave a legacy in their careers] …”
If that feels awkward to you, try engaging the listener with some questions instead.
“You know how sometimes we do all the things we’re supposed to do in life? Get educated, get a job, get married, nice house… and then one day we look around and realize we are not at all as happy as we thought we’d be?”

“You know how we have kids, and work hard, and care for everyone around us, and keep thinking those pounds will come off when we get it together, but somehow they never do?”

Your listener will inevitably nod, especially if you’re thinking on the fly and can include them in the description. If you really  hit the nail on the head, they’ll start talking about it right away… giving you an awesome opportunity to acknowledge and validate.

(Hint: That’s the “pitch” that had 2 new clients practically pulling their checkbooks out of their pockets!)

I’d love to know: what natural sounding alternatives have you used to explain what you do for a living? Come over to The Coach’s Playground FREE FB Mastermind group and SHARE!

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